Our services can be purchased individually to build your own bespoke campaign, or as part of our unique ‘pre-launch’ and ‘post-launch’ campaign packages, which have been designed to deliver extraordinary results, and great value for money.
To gain a better understanding of what each of our individual services delivers, see below.
Press Release Writing- Writing press releases is easy, writing newsworthy press releases takes
experience. Our team of copywriters have over 16 years experience, and have written thousands of punchy, targeted press releases, generating thousands of column inches worth of great editorial for our clients.
Press Release Distribution – Having great copy is one thing, ensuring it gets written about is another. We have contacts within a number of reputable on/off-line traditional and tech media outlets, enabling us to deliver exposure and coverage our competitors simply can’t.
App Review Site Submission – With new apps pouring into an already crowded marketplace everyday, customers are placing ever increasing reliance on trusted sources to help shape their opinions, and guide their purchases. We have long-standing relationships with numerous leading and authoritative app review sites, and can submit your app for impartial review, delivering exposure to large numbers of new potential customers.
Blogger Outreach – Respected bloggers can carry as much authority as mainstream media outlets, and sometimes have even bigger audiences. Utilising long-standing relationships, we introduce your app to key relevant bloggers, for comment, review, and exposure.
Forum Posting/Commenting – Forums are a great medium for sharing opinions, making recommendations, and giving advice. We know which forums can directly influence the success or failure of your app, and place ‘structured’ trigger posts and comments that will increase awareness and interest in your app.
In-App Advertising Campaigns – If your not sure how ‘blind’, ‘premium blind’, or ‘premium’ mobile advertising networks work, don’t worry, we do. Considered a critical part of every app marketing campaign, we design, and manage focused in-app advertising campaigns, delivering measurable results in line with your brief, and budget.
Blog Creation + Management – Blogs are a great way of connecting with your user base, and providing a platform for a more informal, direct, two-way connection to your users. We build and manage your blog, writing and delivering trigger messages that encourage interaction, drive purchase and download activity, and seek to increase the average active lifespan of your customers.
Video Creation + Distribution – Youtube, Metacafe, Break, Google Video, Daily Motion, Revver, Vimeo….The list goes on. We storyboard, record, distribute and manage video content about your app. From humorous promos, to video manuals, and app showcases, our videos deliver impact.
Web 2.0 Footprint Creation – App users value honesty, and transparency, and taking advantage of ‘human’ mediums such as Hubpages, Digg, Mashups, and sites like Pinterest to build awareness of your app from the ‘users’ perspective, all assist in bringing your app to life. We design, set-up, and manage your Web 2.0 presence.
Web/Microsite Design, Build, + Management – Microsites anchor your app to the web, providing a tool to capture user information, and spread official messages about your app. We design and develop innovative, attractive, and informative sites and splash pages, optimised for both web and mobile use.
App Title/Description Writing + Optimisation – You know what your app does, but do your customers? We write optimized, keyword rich descriptions of your app delivering greater app store search visibility.
Keyword Research – Choosing the correct keywords for your app, is almost as important as the name that you give it. We utilise keyword tools to determine the keywords your potential customers are searching for, and the keywords that will deliver better visibility within search results, both online and in app stores.
App Store Submission – You’ve done the hard work, let us take care of the rest. Submitting your app to the app store can be time consuming, and technically daunting. Leverage our knowledge of the latest technical, design, and content criteria used to assess your app, and we will ensure that your app is accepted, first time, every time.
App Analytics – Understanding who is buying and using your app enables you to focus your marketing efforts more effectively. We use market leading analytic solutions to monitor and analyse app interaction and engagement, delivering structured reporting which can be used to focus existing, or plan future, marketing activities.
Competitor Research – Keeping abreast of what your competitors and peers are doing is critical in trying to win or maintain market share in your app category. We research your category and the broader marketplace, providing insight and analysis to help shape your app development pre-launch, and your ongoing app marketing strategies post launch.
App Sponsorship – Your app is innovative and fresh. We can introduce your app to brands that would love to work with you. Identifying and negotiating with brands interested in sponsoring your app is one of our strengths. We manage the entire process, delivering mutually beneficial profitable partnerships.
In-App Advertising/Banner Ads – Simple yet effective, these little ad’s take up little screen space, but can deliver incremental ongoing revenues. We scour the marketplace to identify suitable ad networks, negotiating terms, and managing the administration of the relationship, providing transparent reporting and payments.
In-App Advertising/User Acquisition – We design and manage targeted user acquisition campaigns, delivering pre-agreed transparent CPI (cost per install), or CPC (cost per click) results to achieve your goals.
For pricing options, or to discuss building a bespoke campaign, contact us today on 020 7193 9349 (or int’l: +44 207 193 9349), or click here to send an email.
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